Marketers and business owners are familiar with the balance between juggling time and resources. If you haven’t already done so, you may have salivated at the thought of a thriving community of loyal customers centred around your product or service. Taking the time to build such a community requires patience and persistence — which will eventually pay itself off. However as time passes and the hype transitions into reality, milestones become shorter and patience can start to wear thin, and you’ll be forced explore new methods that could give you the edge over your competition.

Read the full article published on the Huffington Post

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